An Evaluation of Methods Used to Assess the Effectiveness of Advertising on the Internet

نویسنده

  • Paul J. Lavrakas
چکیده

Me et th ho od ds s U Us se ed d t to o A As ss se es ss s t th he e E Ef ff fe ec ct ti iv ve en ne es ss s o of f A Ad dv ve er rt ti is si in ng g o on n t th he e I In nt te er rn ne et t

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تاریخ انتشار 2010